Pronounced /aɪˈjuːb : bɛnˈnuːnə/

I'm an independent brand designer with an unusual second life in medicine.

The medical world taught me to look closely, ask the right questions, and understand a problem before trying to solve it. That mindset follows me into design. I’m less interested in making things look “cool” for the sake of it, and more interested in finding the idea that makes a brand feel like it couldn’t have looked any other way.

Over the years, I’ve worked with teams at Harvard, MIT, YC-backed startups and companies across different industries and countries, building identities, websites, and the visual systems around them.