Design
& Medicine.
I build identities for complex, technical, and ambitious companies combining a designer’s eye with the curiosity and analytical thinking medicine taught me.
My Approach
I’m Ayoub, an independent brand designer, a design consultant for Integralty and soon-to-be doctor. Somewhere between design and medicine, I learned to be curious about how things work, why they work, and what could make them better. That way of thinking follows me into every brand I build.
I started designing out of curiosity, long before I thought of it as a profession. Over time, that curiosity grew into a practice working with startups, institutions, and teams on identities built around very different kinds of problems.
Along the way, I’ve collaborated with teams connected to Harvard, MIT, and organizations across multiple countries. The projects have changed, but the part I enjoy most has stayed the same: getting underneath an idea and finding the visual language that feels right for it.
Today, I’m increasingly focused on healthcare and health-tech, where my two worlds overlap most naturally. I’m especially interested in helping complex organizations feel credible and considered without falling into the visual clichés their industries often default to.