BILLY DUVALLE

®2024

BILLY DUVALLE

®2024

Moroccan Day of Mathematics

The Moroccan Day of Mathematics (MDM) is an annual event that celebrates the beauty and importance of mathematics. Organized by Math&Maroc, it brings together students, professors, and enthusiasts in universities across Morocco. The event fosters mathematical discussions and collaborations to inspire the next generation of mathematicians and celebrate Morocco’s contributions to the field.

Client

Math&Maroc

DELIVERABLES

Branding Collateral Design Powerpoint Template Design

Year

2025

Website

See it Live

Design Process
Design Process

When I started designing the MDM logo, I wanted to create something that immediately communicated "mathematics" without being cliché. Instead of using numbers or formulas, I thought about the most fundamental symbol in math the plus sign. I started playing with plus signs and realized I could stack them to create letters. The breakthrough came when I saw that two plus signs could form an "M" and that the negative space between them naturally created a "D" shape. This was perfect because it spelled out M-D-M while being entirely constructed from a mathematical symbol. This pattern also works as a configuration in Conway's Game of Life, which is a mathematical cellular automaton. It was like the logo had this hidden mathematical DNA built into it.

Color Choice

I went with this bright lime green because I wanted the logo to feel energetic and modern, not stuffy or academic. Math can sometimes feel intimidating to people, so I wanted a color that felt approachable and exciting. The neon green also has this digital, almost pixelated quality that connects to how the Game of Life works on a grid. It stands out on dark backgrounds and has enough energy to appeal to students while still looking professional for an educational event.

Color Choice

I went with this bright lime green because I wanted the logo to feel energetic and modern, not stuffy or academic. Math can sometimes feel intimidating to people, so I wanted a color that felt approachable and exciting. The neon green also has this digital, almost pixelated quality that connects to how the Game of Life works on a grid. It stands out on dark backgrounds and has enough energy to appeal to students while still looking professional for an educational event.

Typography

For the wordmark, I chose a monospaced typeface because it has that systematic, grid-like quality that mirrors how math works, everything precise and aligned. The horizontal lines next to "Moroccan" and "Day of" serve two purposes: they balance out the composition and create this sense of structure and organization, like mathematical notation or equations. The coolest detail is the dot on the "i" in "Mathematics", I made it match the exact shape of the "D" that appears in the negative space of the logomark. It's a subtle connection that ties the wordmark and logomark together, almost like a little easter egg for people who look closely.

Typography

For the wordmark, I chose a monospaced typeface because it has that systematic, grid-like quality that mirrors how math works, everything precise and aligned. The horizontal lines next to "Moroccan" and "Day of" serve two purposes: they balance out the composition and create this sense of structure and organization, like mathematical notation or equations. The coolest detail is the dot on the "i" in "Mathematics", I made it match the exact shape of the "D" that appears in the negative space of the logomark. It's a subtle connection that ties the wordmark and logomark together, almost like a little easter egg for people who look closely.

Next Project

Next Project

2026 ® AYOUB BENNOUNA

2026 ® AYOUB BENNOUNA