Med Learning Academy
Med Learning Academy (MLA) is an educational platform dedicated to helping students in medicine, pharmacy, and dentistry succeed in their academic and professional journeys. Through expert-led courses and structured guidance, MLA supports learners preparing for exams, internships, and residency programs with clarity, confidence, and care.
Client
Salmane Kawtari
DELIVERABLES
Visual Identity
Year
2025
Website
Design Process
Design Process
While designing the logo, I wanted to merge clarity with symbolism. The core idea was to represent both the structured nature of academic learning and the inspiring spark that fuels medical ambition. I started by visualizing an "open book" shape that subtly resembles rays of knowledge radiating outward. From there, I incorporated a circular center to suggest unity and focus, with a spark placed beside it, symbolizing enlightenment, discovery, and that defining “aha” moment students often experience in their learning journey. Every shape in the mark was intentional, creating a sense of openness, progress, and direction.
While designing the logo, I wanted to merge clarity with symbolism. The core idea was to represent both the structured nature of academic learning and the inspiring spark that fuels medical ambition. I started by visualizing an "open book" shape that subtly resembles rays of knowledge radiating outward. From there, I incorporated a circular center to suggest unity and focus, with a spark placed beside it, symbolizing enlightenment, discovery, and that defining “aha” moment students often experience in their learning journey. Every shape in the mark was intentional, creating a sense of openness, progress, and direction.
Color palette
The deep orange used in the symbol evokes energy, attention, and motivation, key traits needed for demanding fields like medicine and pharmacy. It also suggests warmth and guidance. In contrast, the dark navy blue used for the text gives a sense of professionalism, trust, and academic authority. This balance between a vibrant accent and a grounded base creates a brand image that is both approachable and credible, ideal for a modern educational platform.
Color palette
The deep orange used in the symbol evokes energy, attention, and motivation, key traits needed for demanding fields like medicine and pharmacy. It also suggests warmth and guidance. In contrast, the dark navy blue used for the text gives a sense of professionalism, trust, and academic authority. This balance between a vibrant accent and a grounded base creates a brand image that is both approachable and credible, ideal for a modern educational platform.
Typography
The typeface combines classical elegance with a strong academic presence. Its thick, slightly serifed letters suggest reliability and tradition, important qualities for an institution in the medical field, while still feeling fresh and contemporary. The addition of the spark-like dot above the “i” in “Learning” adds a distinctive touch that connects visually with the icon, reinforcing the theme of discovery and insight throughout the entire logo.
Typography
The typeface combines classical elegance with a strong academic presence. Its thick, slightly serifed letters suggest reliability and tradition, important qualities for an institution in the medical field, while still feeling fresh and contemporary. The addition of the spark-like dot above the “i” in “Learning” adds a distinctive touch that connects visually with the icon, reinforcing the theme of discovery and insight throughout the entire logo.
Brand direction
The brand direction was shaped collaboratively through moodboarding, where two distinct visual paths were explored. After review, the client resonated with the second direction, which guided the development of the visual identity moving forward.
Brand direction
The brand direction was shaped collaboratively through moodboarding, where two distinct visual paths were explored. After review, the client resonated with the second direction, which guided the development of the visual identity moving forward.
