BILLY DUVALLE

®2024

BILLY DUVALLE

®2024

BILLY DUVALLE

®2024

Marrokanischer Ärztebund in Deutschland

The Marokkanischer Ärztebund in Deutschland is a professional and social association dedicated to supporting Moroccan doctors throughout their medical journey in Germany. It acts as a bridge between Morocco and Germany, helping physicians navigate academic, professional, and cultural transitions with clarity and confidence. The association organizes webinars, information sessions, and practical guidance programs covering topics such as medical recognition, career pathways, residency, and professional integration. Through educational caravans in Morocco, it reaches future and aspiring doctors early, providing reliable information, mentorship, and realistic insight into working in Germany. Beyond education, the association actively defends the rights and interests of Moroccan doctors in Germany, advocating for fair recognition, equal opportunities, and dignified working conditions. It also fosters a strong sense of community by creating spaces to meet, exchange experiences, and build lasting professional and personal connections. In parallel, the association engages in humanitarian and social actions, reinforcing values of solidarity, responsibility, and collective impact. At its core, the Marokkanischer Ärztebund in Deutschland is not only a support structure, but a community that guides, connects, and empowers Moroccan doctors at every stage of their path.

Client

Selma Bennis

DELIVERABLES

Visual Identity

Year

2025

Website

In Development

Design Process
Design Process

The logomark was built as a visual narrative rather than a static symbol. At its base, four root-like shapes grow upward, with the lower two intentionally smaller to express progression, grounding, and growth over time. These roots represent Moroccan doctors establishing themselves gradually in Germany, building stability from the ground up. The upper structure tells a journey. The top-left shape, distinct in both color and form, represents the Moroccan doctor arriving from Morocco. Its difference reflects uncertainty, unfamiliarity, and the presence of new ideas that have not yet found direction. This shape then meets a horizontal element that subtly merges with the shape on the right. The softened corner at the merging point is deliberate, emphasizing connection, integration, and support rather than abrupt transition. From this point, the forms reunite and continue as a single, cohesive path. The shapes on the right symbolize guidance and illumination. Originating from the merging point, they move upward, then at a 45-degree angle, and finally horizontally forward. This directional sequence represents enlightenment, clarity, and structured guidance provided by the association, helping members navigate their professional path in Germany with confidence and purpose.

The logomark was built as a visual narrative rather than a static symbol. At its base, four root-like shapes grow upward, with the lower two intentionally smaller to express progression, grounding, and growth over time. These roots represent Moroccan doctors establishing themselves gradually in Germany, building stability from the ground up. The upper structure tells a journey. The top-left shape, distinct in both color and form, represents the Moroccan doctor arriving from Morocco. Its difference reflects uncertainty, unfamiliarity, and the presence of new ideas that have not yet found direction. This shape then meets a horizontal element that subtly merges with the shape on the right. The softened corner at the merging point is deliberate, emphasizing connection, integration, and support rather than abrupt transition. From this point, the forms reunite and continue as a single, cohesive path. The shapes on the right symbolize guidance and illumination. Originating from the merging point, they move upward, then at a 45-degree angle, and finally horizontally forward. This directional sequence represents enlightenment, clarity, and structured guidance provided by the association, helping members navigate their professional path in Germany with confidence and purpose.

Color Choice

The yellow-orange tone was chosen to convey warmth, optimism, and energy. It reflects hope, opportunity, and intellectual clarity, aligning with the association’s role as a source of guidance and support. This color also subtly references light, reinforcing the idea of illumination and direction throughout the journey depicted in the logomark. The contrast between dark and light tones strengthens hierarchy and depth. Darker shades anchor the identity, representing stability, trust, and seriousness, while lighter tones bring openness and approachability. Together, they create a balanced visual language that feels both professional and human, mirroring the association’s mission.

Color Choice

The yellow-orange tone was chosen to convey warmth, optimism, and energy. It reflects hope, opportunity, and intellectual clarity, aligning with the association’s role as a source of guidance and support. This color also subtly references light, reinforcing the idea of illumination and direction throughout the journey depicted in the logomark. The contrast between dark and light tones strengthens hierarchy and depth. Darker shades anchor the identity, representing stability, trust, and seriousness, while lighter tones bring openness and approachability. Together, they create a balanced visual language that feels both professional and human, mirroring the association’s mission.

Typography

An "Overused Grotesk" sans-serif typeface was intentionally selected for its neutrality, clarity, and institutional credibility, qualities essential for a medical and professional association. Rather than relying on the typeface alone, it was customized to align with the logomark’s visual language. Key typographic details were modified to echo the identity’s geometry, particularly the 45-degree cuts found within the logomark’s shapes. This customization creates a cohesive system where typography and symbol speak the same design language, reinforcing recognition and ensuring the identity feels unified, intentional, and distinctive despite the use of a familiar type category.

Typography

An "Overused Grotesk" sans-serif typeface was intentionally selected for its neutrality, clarity, and institutional credibility, qualities essential for a medical and professional association. Rather than relying on the typeface alone, it was customized to align with the logomark’s visual language. Key typographic details were modified to echo the identity’s geometry, particularly the 45-degree cuts found within the logomark’s shapes. This customization creates a cohesive system where typography and symbol speak the same design language, reinforcing recognition and ensuring the identity feels unified, intentional, and distinctive despite the use of a familiar type category.

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2026 ® AYOUB BENNOUNA

2026 ® AYOUB BENNOUNA

2026 ® AYOUB BENNOUNA